Encourage Familiarity with Faces

People connect with other people and this is mainly the reason why you should use photos rather than vector images. It has been proven that sites that use people on their visual content tend to boost conversions as users feel more connected and understood. However, do try and steer away from stock photos if you can because consumers are more inclined to trust brands that are authentic and personal.

Look at how Airbnb deliberately uses people on the Experiences part of the site – it allows users to imagine themselves in that place. This, in turn, fosters a connection with the brand and the experiences it promises, triggering emotions in the audience.

Look at how Airbnb deliberately uses people on the Experiences part of the site – it allows users to imagine themselves in that place. This, in turn, fosters a connection with the brand and the experiences it promises, triggering emotions in the audience.Look at how Airbnb deliberately uses people on the Experiences part of the site – it allows users to imagine themselves in that place. This, in turn, fosters a connection with the brand and the experiences it promises, triggering emotions in the audience.